February 28th, 2020 
Answer the following questions in your initial post:
- What is the basic customer need provided by the Zipcar service?
- What is the key situation faced by Zipcar service?
- List Zipcar services main strength (consumer view)
- List Zipcar services main weakness (consumer view)
- Name Zipcar services main opportunity
- What is Zipcars main threat
- State Zipcars main marketing objective (must synch with # 2, above)
- Describe the key target market for Zipcar service
- Make one value creation recommendation
- Make one value delivery recommendation
*NOTE: I NEED SIMPLE ANSWER LIKE THE PDF THAT I UPLOUD PLEASE, I DONT WANT LONG ANSWERS
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