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Oceans Beverage Company a manufacturer of carbonated soft drinks is considering the possibility of entering the health beverage market. As part of the analysis of its market potential it has asked your company to determine how the general adult population feels about the value of energy drinks and its preference for a carbonated energy drink versus a non-carbonated energy drink. The project manager has tentatively decided to gather this data using a questionnaire containing measurement scales and has asked you to develop the specific scales you recommend for the project and justify them as the best approach to use. To complete this project you are to: