November 30th, 2020 
The company to write about is a Conceriage Covid 19 testing firm that targets people who work in production and need same day or 15 min rapid results so they can return to work and anyone unable to leave their home to get tested.
Please answer ALL these questions:
1. How do you intend to vary the marketing of your product or service if you have identified
more than one demographic group to target? Describe no more than 2 different target
markets.
2. Describe how important differentiation is to your firms success in regard to (a) the
product or service you are marketing, and (b) the manner in which you present the
marketing to your targeted groups.
3. Describe your pricing plan/strategy in regard to how it fits into the marketplace and how it
will be attractive to your targeted consumers.
Explain what you would you do if immediately after initiating the marketing of your firms
product or service to the marketplace, another firm lowers its price for a competing product to
your offering?
What will you do in response to this competitive action?
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