February 23rd, 2020 
Reflect on your experience with the week’s reading and viewing and respond to the following:
– Using the American Eagle case as a launching point, what are some recent examples of social media backfiring? Based on those examples, in which instances, if any, would you have taken a risk?
– In your examples, what could the organization have done to prevent the problem or mitigate the fallout (either before or after)?
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