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Purpose of Assignment
All products/services go through a life cycle of NPI (new product introduction) growth maturity and decline. These various stages affect the marketing strategy and promotional efforts. In Week 3 you will incorporate a product strategy that addresses at least 3 areas of the product life cycle. The primary objective of this assignment is to allow the student to demonstrate an understanding of the factors that can affect the launch of a product or service. A secondary objective is to understand the differences in a product launch in the U.S. (domestic market) and an international market.
Assignment Steps
Generatea minimum 700-word product strategy in MicrosoftWord.
Incorporatea product strategy that addresses the following:
The plan will be a continuation of your global or multi-regional company you chose in Week 1. This will be incorporated into your overall marketing plan for Week 6.
Note: Charts/graphs/tables do not count toward the word count.
Citea minimum of three peer-reviewed references.
Formatyour assignment consistent with APA guidelines.