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Read and analyze the FastCompany article The Real Story Behind Jeff Bezos’s Fire Phone Debacle And What It Means For Amazon’s Future
https://www.fastcompany.com/3039887/under-fire
Prepare a brief essay (up to 3 pages double spaced 11-pt font plus references and appendices) covering the following issues:
1. analysis of Amazons current business model (essential characteristics)
2. how does Fire Phone fit (or not fit) this model? Strengths and weaknesses of Fire Phone as a part of Amazons business model
3. recommendations for Amazon: what to do with the Fire Phone? (e.g. to integrate it into existing business model / discontinue / other options)
You may use additional information for analysis (cite it!)
Attached a sample case (B+/A- paper) and Grading Rubric. Please study the article FIRST use the sample case for reference sound data and evidence to support the writeup.
Revision might needed.