October 10th, 2020 
DO NOT use a SWOT analysis to describe or the internal environments.
For the internal environment, determine if the company has any distinct competencies that could be exploited to gain and sustain a competitive advantage. What is the company good at? What is the company not particularly good at? Expand on the items we covered in class for the internal analysis.
For the international environment section, if the company has international operations, how does it run those international operations? Does head office make all the decisions, and the international parts of the company are just treated like branch offices? Or do the international operations have a fair degree of autonomy in running their operations? Are the international operations stand-alone profit centres? Outline the key variables that the company can use to position itself to succeed in the marketplace going forward, and conversely, what are the issues or weaknesses the company will need to fix in order to succeed going forward.
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