July 25th, 2022 
Please write case analysis on key issues presented in the Montreaux Chocolate USA case. The issues I came up with on my own are: (1) determining a product name that aligns with the companys image; (2) finalizing the positioning strategy for the product, (3) determining the product size and packaging; and (4) creating and executing a successful launch strategy. But those can be revised.
Please also include exhibits and reference in writing. Exhibits can include:pros & cons, key issues, five forces analysis, PESTEL, VRIO, SWOT analyses, defining decision criteria, comparative analysis frameworks (and possibly comparative financial proformas and/or Customer Lifetime Value CLV charts if appropriate for the case)
Please reference document: sample memo templates for formatting requirements.
Posted in 