February 19th, 2020 
Think of a time when you or someone you know experienced the severity of initiation effect (otherwise known as justification of effort) or post-decisional dissonance (where after the decision is final the chosen one is later liked more than the one not chosen and in fact the one not chosen is downgraded and seen as even less attractive than before). Was your or the other persons attitude similar to what the theory predicts? Discuss.
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