March 18th, 2019 
adminPlease read the articleValue Disciplinesthat explains how companies create value for their customers. After reading the article identify a company that is focused on either: (a) the customer experience (customer intimacy) (b) the most innovative products (product leadership) or (c) lowest cost (operational excellence). Do NOT list a company posted by another student or one that is mentioned in the article. Explain why you chose a particular company. Discuss how IT could be used by used by the company to support its strategic focus. Cite your sources.https://hbr.org/1993/01/customer-intimacy-and-othe…
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