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Assignment 2: External Environmental Scan
In order to develop effective strategies it is critical to understand the marketplace environment. In this assignment you will explore the relationship between marketplace positioning based on environmental factors.
Throughout this course you will work on a strategy audit for a selected organization. InModule 1 you selected an organization for your course project activities and completed a market position analysis for your organization.
In this module you will conduct a comprehensive external environmental scan of your business unit including a five forces analysis to identify the relevant trends that pose opportunities or threats to your business. These will serve as inputs for a final strengths weaknesses opportunities and threats (SWOT) analysis that will be due inModule 4: Assignment 2.
There are many elements that can go into an environmental scan and your analysis will depend on the nature of your business unit product portfolio target market and other factors related to the scope of your business.
Your environmental scan should include some or all of the following elements:
Although your analysis will be tailored to your specific business be sure to cover the following:
Write a 3-page report in Word format. Apply APA standards to citation of sources. Use the following file naming convention: LastnameFirstInitial_M2_A2.doc.
ByWednesday June 21 2017 deliver your assignment to theM2: Assignment 2 Dropbox.