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Topic 2: Balancing Profitability & Corporate Social Responsibility in International Business
WORD COUNT 500 – 700 The companies are Pepsi and Apple
Directions
1.Complete the required readings and view the posted videos.
2. Select two multinational corporationswhere the MNCs are different industries(e.g. manufacturing/Ford and pharmaceutical/Merck). The choice of MNCs is yours. It is first-come first-served.Reserve your two MNCs quickly. Post a response in Discussions toTopic 2.In the Subject box/line state the MNCs you selected. You must pick different MNCs.
3. Go to the two MNCs websites and locate their most recent CSR reports also often called corporate citizenship sustainability or corporate responsibility reports. To locate the reports: Go tothe Global Reporting Initiative’s superb database http://database.globalreporting.org/(38761 reports from 10334 organizations) enter organizations name in search box. You may also tryhttp://www.csrwire.com/reportsorhttp://globaledge.msu.edu/industries/.
4. Compare and contrast the information provided by the two companies’ reports.
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