November 20th, 2020 
Question #1
In your opinion, how should an organizations marketing strategy link to its strategic plan?
Question #2
Why do many health professionals and even members of the general public resist the idea of using advertising to promote health services?
Please include at least two peer-reviewed article/journal/book as a citation not including book
Reference: Thomas, R (2020). Marketing Health Services: Fourth Edition. Foundation of the American College of Healthcare Executives.
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