December 13th, 2020 
how do you prepare a Strategic Measurement Plan
How do you analyze a case? Do you have questions about any aspect of case analysis?
Is the information in the case enough or do you need more information? Where will you find it?
How will you decide what is most important to measure in each case? Is the answer apparent from the case information or would you need to use deeper analysis and personal judgment?
How will you go about the quantitative aspects of the task? Do you have any questions about quantifying and measuring variables?
Do the three cases have something in common? Do the same or similar measurement strategies and tactics work for all? Why might each case demand a different strategy and tactics?
What research, in addition to all the course readings so far, would you do for the measurement plan? Would you explore ideas or would you look for answers to specific questions you have?
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