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Crisis Management is a special area within the field of communication that relies heavily on selective word choice to remedy a situation for clients usually organizations or high-profile people when something has happened or something has become public that could tarnish the person or organizations image with the potential to affect negatively profitability. Such a crisis occurs when something has happened that could potentially cause harm to the reputation credibility or integrity of an organization or individual. These organizations and individuals hire communication experts to handle the situation publicly often using press conferences to remedy the situation at hand. Some remedies are simply apologies while others focus on detailing plans to change or solve the situation and yet others are simply promises for further investigation and change. Frequently the explanation of the incident from the perspective of the client is known as spinning an issue or situation.
Past Crisis Situations
Tylenol murders Firestone/ Ford tire blow-outsJohn Kerrys affairMayor Kwame Kilpatrick text messaging scandal Exxon Valdez oil spill Senator Larry Craig airport restroom incident Mel Gibsons Anti-Semetic TiradeFinger in Wendys chiliMattel Toys with Lead Clarence Thomas Sexual HarassmentFEMAs handling of Hurricane KatrinaVirginia Tech Shooting Columbine Shooting Odwalla Foods E-coli Breakout Winona Ryder theft at Saks Fifth Avenue Senator Ted Kennedy and Chappaquiddick
For this assignment you are going to select one of the well know incidents above and assume the role of a communication spokesperson hired on behalf of a corporation or high- profile person involved in one of the crises listed above as if it were taking place currently.
In order for your speech to be effective you will need to conduct research on the incident and include sufficient background of the incident to inform your current audience of what the press conference is responding to. You will use footnotes in your document to indicate where you have referenced researched material not parenthetical citations for this assignment. Failure to cite sources will result in a zero for the written portion of this assignment as this would be considered plagiarism.
Additionally you will lay out a means to remedy the incident of your own design paying special attention to audience and word choice while considering the sensitivity of the issue at hand. The remedy (and its language) should be your own not quoted from any of the original statements/press releases from the incident.
Deliver a 7-9 minute speech that will be uploaded to Media Share. Review your ebook for tips on preparing your speech (p 47-50).
Submit your manuscript to Turnitin.com