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Effective value chain creates competitive advantage

March 18th, 2019 admin

Make a compelling argument as to why an effective value chain creates competitive advantage.
Examine the concepts and interrelationships of customer delight profitability competitive a dvantage and effective value chain management
References
Chakravorti S. (2009). Extending Customer Relationship Management to Value Chain
Partners for Competitive Advantage.Journal of Relationship Marketing8(4) 299-
312. doi:10.1080/15332660903344636
Presutti Jr. W.D. & Mawhinney J. R. (2013).Understanding the dynamics of the value chain. New York: Business Expert Press LLC.

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