November 16th, 2020 
Performance analysis is the core theme of this question. Use performance analysis skills. Using those skills you should take different angles in your analysis: first, look at how revenues and profits have changed through the years, then consider the information provided by performance ratios such as ROE, ROCE, ROS and AUR and finally look at the dynamic of the market value of the company.
To do the analysis you need to collect the performance data as indicated in the related Materials. Spend some time looking at the data and select the relevant information to answer this question:
You need to build your argument around the relevant point(s).
DO NOT present just a list of numbers but focus on their interpretation and what they actually mean.
An answer that discusses the extent to which the company CREATES and CAPTURES VALUE attracts more marks.
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