October 29th, 2020 
First scan the textbook pages provided and then answer the following questions
1. What are the differences between the general environment and the industry environment?
2. Can the Porter Five Forces Model lead to paralysis by analysis?
3. Sustainable competitive advantage comes from capabilities that are valuable, rare, costly to imitate, and non-substitutable. Identify some firms that have those capabilities.
You may use two other references
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