February 11th, 2020 
1.How will your product be positioned relative to competitors? What do you need to do to maintain competitive advantage in this market? (that is, keep competitors from taking your market share). Why do you believe the solution you are proposing is the best to solve the problem? Google to find potential competitors.
2.What factors could negatively impact your business? (e.g. environmental or technical changes that could lead to failure of business idea)
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