How really green are hotels? Are they “really” green or is it another method of
saving money?
A key element of your research must be the demonstration of a critically
evaluative approach. You will also be expected to demonstrate:
Comprehension of the research/literature underpinning the business area being
investigated
Understanding of research skills, including research design and collection of
primary and/or secondary data.
The ability to present and analyse quantitative and qualitative data in a way
that communicates effectively
The ability to draw relevant conclusions, and where appropriate present
feasible recommendations.
The ability to clearly communicate the research findings in the form of a
written report
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