August 24th, 2020 
It is an argumentative essay. The assignment criteria indicate that we expect “a clear and original argument, which is clearly signposted at the start, and well-developed (i.e. there should be an informed answer building from the research and evidence conducted, addressing the actual question as posed).”
–> the main focus is ‘Nikes culture influences how the company engages with the challenge of AI and automation’
–> please integrate other aspects as well, such as leadership and decision making which will impact how nike’s culture will engage with the challenge fo AI and automation
Other sources are useful as well- only use academic sources!
There is no essay plan but please structure it well and see there is a flow of argument! More importantly answer the question!
To successfully pass this assessment, you need to have:
– Developed a clear and original argument, which is clearly signposted at the start, and well-developed (i.e. there should be an informed answer building from the research and evidence conducted, addressing the actual question as posed). Original here doesn’t mean that you have argued something never previously suggested – it means you went beyond any sources or materials cited in the case study, and demonstrated your own ‘voice’ or ‘take’ as the answer. There needs to be clear evidence that you have conducted some additional and independent research around the case itself. You need to demonstrate that you recognise broader questions and wider implications stemming from the case. ( Comprehension)
– Demonstrated serious analytical depth, i.e., not just listing theories and models but also showing how they apply to the case and what insights you derive from them. In addition, you need to have clarified why the models and theories you have chosen are relevant. In discussing academic theories and models we do expect you to go beyond the lectures and essential readings ( Analysis)
– Shown critical reflection by considering assumptions and implications of various positions, not just one view. Ideally, you can locate a debate in the literature and showing how different ideas, concepts and/ or viewpoints are contested. You should also acknowledge the limitations of your own position and that of others and explicitly consider consequences. ( Critical Evaluation)
– Presented a well-structured and written assignment, with a clear flow of argument. You should also have appropriately cited and referenced all the material used in your assignment ( Academic Writing)
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