March 18th, 2019 
admin. Businesses are trying to get closer to the customer by using information andcommunication technology (ICT) so that they can create long-term relationships and gainmore knowledge from and about the customers. The airline industry is no exception tothis. It has reached a crossroad. While on one hand fuel and labour costs continue to bekey issues the phenomenal growth in passenger traffic has created new opportunities forgrowth. With the help of an example from the airlines industry such as Emirates explainhow airlines use customer relationship management (CRM) for improving their customerservice?
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