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For the purpose of this assignment, you are the chief information officer for the Stone Goose Company. This is your big chance to be the principle change agent in the Stone Goose Company and to propose a new social media policy to executive management. Currently, your company does not use social media for communication or marketing. You have noticed that the employees, however, are quite fond of social media.

You may use your creative imagination to determine the type of business in which Stone Goose Company is involved. Brainstorm and propose ideas that will help the business improve operational efficiencies, save money, increase revenue or market share, improve guest satisfaction, increase social responsibility, and enhance brand image.

Expect resistance and garner enough evidence to persuade your audience to implement your ideas. You will need to include external research to support your claims. Week 4’s Oral Presentation should convince Stone Goose Company’s executive management that it needs a social media policy and that you should be given this assignment.

Narrated PowerPoint, or any other appropriate video technology is required

Your oral presentation should be between 810 minutes long (10 slides not including title or reference slide)

The first slide should be a title slide that includes the following:
Title of presentation
Student’s name
Course name and number
Instructor’s name
Date submitted

Each slide must have a clear and meaningful title

All slides should abide by the 6×6 rule of content. That is, no slide should have more than six bullet points with six words on each line

No complete sentences on slides

A good presentation should have an appealing and eye catching background. Be sure to use a consistent and professional presentation theme

Your text must follow a logical time line from beginning to end

You should use no more than two different fonts. Slides should be consistent throughout the presentation, including format and font size

Adding meaningful graphics to your slides helps to keep the audience engaged while you are presenting, but avoid using too much animation or any audio clips that do not supplement your presentation appropriately

References should be listed on your final slide. Your presentation should use at least three scholarly references