October 3rd, 2020 
PAD MAN MOVIE
See the movie PAD MAN and with the attention that the subject deserves:
1. What is Globalization from your point of view and how can you interpret it in relation to the film.
2. Define and describe what the process is and how is the internationalization process of the company that this company will carry out.
3. Define what International Segmentation is and how you can do it as a future Marketing graduate.
4. What is a geographic expansion strategy was used in this movie.
a. Define the customer segment for Pad Man customers, using the segmentation variables and mention at least 5 cultural factors that affect the Pad Man movie.
b. Mention at least three factors that influence the market research that Pad Man had to carry out in order to enter and have the success shown in the film.
c. In Pad Man what are your Macrosegments and their micro-segmentation.
d. What are the strategies for penetration and expansion in international markets to have a good position in international markets for Pad Man.
e. Analyze the distribution systems that Pad Man used to market his product.
f. What relationship do you find with what you are currently studying and with real life.
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