Please use a separate paragraph for each item listed. Include all items; if its not applicable for example there are no legal issues discuss it. Fully and properly cite all quotes and ideas per MLA format.
Part 1Company Discussion
____ Intro: Company is very brief overview of the history size number of employees locations products etc.
____ Mission. Quote AND discuss.
____ Vision. Quote AND discuss.
____ Values. Quote AND discuss.
____ Current Business Strategy.
____ Stakeholders. List them. Do not list individual shareholders.
____ Financial overview: 3 years revenues profits.
____ Financial history: historical stock performance.
____ Debt. Discuss if its an issue or not.
____ Patentsonly if applicable.
____ Legal issuesare they applicable or not? Do not list lawsuits.
SWOT: (In narrative form)
____ Strengths.
____ Weaknesses.
____ Opportunities.
____ Threats.
Part 2Industry Discussion
____ Intro: Blank Company is in the ______ Industry. Trends up down predictions.
____ Competitor 1: Intro & overview. Market share compared to your company. 3 years revenues and profits.
____ Competitor 2 Market share compared to your company. 3 years revenues and profits.
____ Competitor 3 Market share compared to your company. 3 years revenues and profits.
Part 3Environmental Discussion (you are not directly mentioning your company)
____ PEST: Overview of outside factors affecting the industry.
____ Political factors affecting Industry.
____ Economic factors affecting Industry.
____ Social factors affecting Industry.
____ Technological factors affecting Industry.
Works Cited Page (Per MLA format) at least five sources three of which must be from the Course Guide listed below:
Business Source Premiere Business Insights Global LexisNexis Edgar (10K) Investext Passport IbisWorld Mintel as well as any industry specific database found through the course guide.
Research paper for Southwest Airlines
March 18th, 2019 admin