December 11th, 2020 
You are a marketing consulting group hired to do a gaps audit of a local service provider and then recommend a plan of action to close the 4 provider gaps and improve their business.
The Business:
Annie Neilson Photo
Annie Neilson Photo does weddings, family photos, portraits, and business events. She has a team of photographers who work for her.
Annieneilsonphoto.com
Instagram: @annieneilsonphoto
Gap Model 2 is what needs to be worked on. Attached is the audit for Service Gap 2.
Provider Gap 2: The Service Design and Standards Gap
1. Service Innovation and Design (gallery, editing style, social media)
2. Physical Evidence and the Servicescape (camera, clothes work to shoot, website, lenses)
After looking at the gap model and the business the goal is to recommend ways for them to improve those sections.
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