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Strategic Plan Part II: SWOTT Analysis
Purpose of Assignment
Students gain experience conducting an internal and external environmental analysis for their proposed new division and its business model. They will also gain valuable experience in conducting a SWOTT analysis for their proposed division.
Assignment Steps
Resources:Strategic Planning Outline and Week 3 textbook readings
Reference: David Fred R. & David Forest R. (2017).Strategic Management: A Competitive Advantage Approach Concepts and Cases(16th ed.). Upper Saddle River NJ: Pearson Education Inc.
Conductan internal and external environmental analysis for your proposed new division and its business model.
Developa SWOTT table summarizing your findings. Your environmental analysis should consider at a minimum the factors below.
Composea maximum of 1400-word synopsis in which you analyze relevant forces and trends from the list above. Your analysis must include the following:
Formatyour assignment consistent with APA guidelines.