January 30th, 2020 
Based on the company selected: Glossier Inc., work to come up with the following:
Background (250 words)
Situation Analysis (250 words/ 2 paragraphs)
Core Problem Opportunity. (one sentence)
Instructions:
Check the work and cite the resources.
Refer to attached Strategic Planning Matrix for guidance
Images attached are examples but must not be copied.
Website: https://www.glossier.com/?g_campaign=US_Google_Brand_ACQ_R_Main_General_AGT&g_campaignid=975856484&g_adgroupid=56897945468&g_adid=397228949692&g_keyword=glossier&g_keywordid=kwd-304992691388&gclid=CjwKCAiA98TxBRBtEiwAVRLqu2R-YEOrc2ap4pR7rlkF_znQ1TDrV5TAwQsh8nzOloq5isU2iHOTtRoCWc4QAvD_BwE
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