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Temporary Discount on Minute Rates to Increase Usage in the Long Term

Purpose statement:
VIVA can increase the usage occasion of existing services by offering discounts when the services are used
more than the average usage. This discount, in the long run, will cause a shift in the consumer behavior and
set a trend towards increased usage. In turn, VIVA can revert to normal pricing practices (no discount).This
will lead to increased profit margins and higher net worth customer base.

VIVA = Telecom company in Kuwait

The paper should answer:
How?
Why?
Where?
When?
What?

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