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Week 6 Discussion 1 Claims to Environmental Friendliness

March 18th, 2019 admin

After reading The six sins of greenwashing: A study of environmental claims in North American markets discuss the tension between businesss interests in maximizing profits and the publics interest in receiving complete truthful and non-misleading information about products that they purchase. From a business perspective what are the dangers of greenwashing? If you were a marketing executive would you have a policy against greenwashing? Why or why not?

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