March 3rd, 2020 
Please do not copy and paste any text from the book or any articles as this will be flagged by the system.
Use relevant detail from the lecture material (and/or books and articles).
1. What should a marketer take into account when attempting to increase the processing
fluency of an advert and monitor its effectiveness?
a. Please define any relevant concepts/theories from the module material, making sure to
expand on them, while also discussing their significance.
[20 marks]
b. Please discuss relevant marketing examples and applications (up to three) in terms of
the types of adverts that you can design from a processing fluency perspective, making
sure to provide detailed explanations to support your answers.
[10 marks]
Please use the information from the slides provided,i found the answer 1a in seminar slides
dont need any references
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