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Write a 34-page assessment in which you examine how advertising manipulates emotions particularly fear.
Fear is not only a powerful emotion but also a powerful motivator. Advertisers know this and use fear appeal in advertising messages as a tactic to motivate their target audience into behaving in a certain way.
Suggested Resources
The following optional resources are provided to support you in completing the assessment or to provide a helpful context. For additional resources refer to the Research Resources and Supplemental Resources in the left navigation menu of your courseroom.
Library Resources
The following e-books or articles from the Capella University Library are linked directly in this course.Note: Some of the articles listed are fairly old and are included here because they are considered seminal works in the field.
Assessment Instructions
Preparation
Instructions
After watching the ads complete your assessment. Include the following:
Your completed assessment should be 34 pages in length excluding title page and reference page and use references from at least two scholarly resources. Be sure to follow APA guidelines for format and style.
Additional Requirements
Emotions and Marketing Scoring Guide