About the project
JAMD Mart is the retail business of JAMD Group, selling online and from a physical showroom. JAMD Group shares its founder with Deadline Masters, and this platform was designed, built and is maintained by the same team.
The challenge
Selling in five regions means five sets of prices, currencies and payment providers. The catalogue, orders and marketing still had to be run by one small team, and a problem in one market could not be allowed to take the others down.
What we built
- A storefront for each region (India, UK, EU, US and Canada) with prices and checkout in the local currency
- Separate regional APIs and databases, so each market can be updated on its own
- Payments through Stripe in the US, and PayPal and Wise for Canada
- Order and marketing messages by SMS and WhatsApp, plus push notifications for app users
- A product feed for Google Merchant Center and Google Ads
- Server-side rendered product pages that search engines can read
- Android apps for India, the UK and Canada, and an iOS app on the Indian App Store
Where it is today
The Indian store and its Android and iOS apps are live, and app downloads are promoted on Instagram. The platform is maintained and extended by the same team that built it.
